Brown’s Food Group – Scotland’s biggest pork producer – links tradition and innovation to launch new sausage range showcasing Scottish pork
Promoting Specially Selected Pork is at the heart of The Kilted Pork Company brand of sausages which has just been rolled out by Brown’s Food Group, produced at their Irvine site.
The £250m turnover business, which was established in 1885 and remains in private ownership, set its product development team the task of creating an offering to shine a spotlight on a branded sausage range made using pork that is born and reared in Scotland.
Wayne Godfrey, CEO at Brown’s, said: “The thinking behind The Kilted Pork Company was to add value to Specially Selected Pork – the flagship brand of the pork industry in Scotland – which identifies meat from pigs that have been quality assured all of their lives.
“The whole industry’s aim is that when consumers see the Specially Selected Pork logo, they can be confident that the pork was 100% born, reared and processed in Scotland and that it holds whole of supply chain quality assurance.
“The Kilted Pork Company range of sausages are an exciting new brand, combining tradition with innovation to bring a burst of flavour to consumers’ plates. We are immensely proud of these quality sausages and all the work the team has put in to creating and producing them.”
Kilted Pork Company sausages have been hitting the shelves of most key retailers in Scotland and now include 117 Tesco stores, 25 Sainsburys, 300 Coop stores and 80 Scottish Asda stores.
There are five products in the bold tartan-packaged range – Specially Selected Pork on its own, and four flavoured varieties of Specially Selected Pork with Cracked Black Pepper, Premium Haggis, Scotch Bonnet Chilli and Arran Mustard & Honey.
Mr Godfrey added: “It was important to include the plain Specially Selected Pork variety for those who like to keep it simple, while the others are there to ring the changes a bit and offer some more interesting flavour options to those who want to try something different. It is very important to us, as a company, to support Scottish farmers and promote their 100% Specially Selected Pork.”
The Brown’s Food Group backstory began with a small butcher’s shop in Biggar in the Scottish Borders in 1885, curing all their own bacon and distributing products by horse and cart throughout Lanarkshire and surrounding areas.
The family-owned company now operates from seven manufacturing sites, producing and supplying an extensive range of quality cooked meats, convenience foods and delicatessen items.