Latest Press Releases
Download a copy of the latest press releases, prepared and issued by the JCMandCo team. If you would like more information please get in touch via hello@janecraigie.com
AgriScot announces finalists for Business Skills Competition
Three finalists have been revealed for the AgriScot Business Skills Competition, sponsored by NFU Mutual and supported by Scotland’s Rural College (SRUC). The competition, which aims to assess general business skills and awareness of topical agricultural issues, was...
Westminster told cross-border collaboration vital to red meat industry
Following a series of valuable meetups with politicians at farms and Scotch stockists over the summer that outlined the current operating climate and the steps needed to support the sector going forward, representatives from Quality Meat Scotland (QMS) recently...
Nature-based solutions which deliver soil and biodiversity wins
Integrating trees, hedges and 3D buffers on-farm, can improve soil quality, reduce run-off and create valuable habitats for wildlife – with one arable farmer reporting a 400% rise in pollinator numbers. Work recently carried out by SAC Consulting, part of Scotland’s...
Entering the new world of Bovine EiD in Scotland
Representatives from the Institute of Auctioneers and Appraisers (IAAS) and ScotEID will be presenting the latest progress of this long-awaited industry advancement at AgriScot on 16th November. The Scot-EID electronic ear tagging technology, which streamlines...
Campaign to encourage consumers to celebrate with lamb this St Andrew’s Day
Quality Meat Scotland (QMS) and the Scotch Butchers Club is once again supporting the industry-wide initiative, Lamb For St Andrew’s Day, to encourage people across the UK to choose Scotch Lamb GI when celebrating the patron saint’s day. Alongside social media...
Oxford Farming Conference reveals 2023 Breaking Barriers Scholars
The Oxford Farming Conference (OFC), in partnership with McDonald’s UK and Ireland, is delighted to announce the recipients of the Breaking Barriers Scholarship, which is supporting five individuals aged under 30 years old, who identify as Black or Person of Colour...
Red meat toolkit supports sector with one voice around COP27
Ahead of COP27 taking place 6-18 November in Egypt, four of the UK’s main red meat bodies have published a toolkit for the industry to support positive conversations throughout and beyond the conference. Quality Meat Scotland (QMS), Agriculture and Horticulture...
Oxford Farming Conference appoints three new Directors
The Oxford Farming Conference (OFC), the UK’s leading agricultural, business and food event, has made three new appointments to its voluntary board of directors. CEO of The Farming Community Network, Jude McCann, Head of News at Farmers Guardian, Abi Kay, and Project...
Soil analysis delivers surprising results at Nether Aden Farm
Soil sampling and analysis has proved a key ingredient for success at Nether Aden Farm in the northeast of Scotland, leading to better input management and fertiliser savings. Nether Aden, run by husband-and-wife team David and Nicola Barron, is a mixed arable and...
Red meat exports rebound to £80.5m
Scottish exports of red meat and offal sold outside the UK rebounded to £80.5m in the year from August 2021 to July 2022 according to a new report from Quality Meat Scotland (QMS). Results from the QMS annual export survey reveal the value of export sales was nearly...
Sustainable food and drink – why it needs a team of all the talents
The entire food and drink supply chain must be supported with the necessary knowledge and skills to enable a just transition. SAC Consulting, part of Scotland’s Rural College (SRUC), has recently expanded its Food & Footprint service, recognising the growing need...
European red meat importers celebrated for their support for Scotch
Quality Meat Scotland (QMS) has formally recognised three major European importers for their loyalty and commitment to the Scottish red meat industry. Scotch Beef PGI importers Lesage & Fils from France and Nice to Meat from the Netherlands received awards from...
Scottish red meat set to be spotlighted on the global stage
The Scottish red meat industry will be showcasing the best of Scotch in Paris this week at SIAL – one of the world’s most influential food fairs. Eight Scottish companies are attending the event (15-19 October) where Quality Meat Scotland’s stand will highlight the...
Rally call to donate a lamb at the mart for school children to cook and eat for Lamb for St Andrew’s Day
As Scotland’s patron saint day approaches, the Institute of Auctioneers and Appraisers in Scotland (IAAS) and Scotland’s auction marts are once again launching their successful annual appeal to donate a lamb. As part of Lamb for St Andrew’s Day, an initiative...
‘Born and reared’ the key message of new Scotch signage
Scotland’s Quality Assured livestock farmers are being encouraged to signal the excellence to which they rear their animals with revamped farm signs from Quality Meat Scotland (QMS). At a time when consumers are demanding more in terms of traceability, locality,...
International trade experts see what sets Scotland’s red meat apart
Food & drink market trade specialists visited Scotland this week to experience what sets Scotland’s red meat apart. As part of a trade tour to meet food & drink producers and processors organised by Scotland’s trade and inward investment agency, Scottish...
New liver fluke control manual launches this autumn
In a joint levy-body effort, QMS, AHDB and HCC have produced a new manual for the control of liver fluke in grazing livestock. With autumn upon us, now is an ideal time to prioritise fluke on your farm, as levels of infective cysts peak on pasture and increase the...
The Oxford Farming Conference launches ticket sales and announces new headline sponsor
The 2023 Oxford Farming Conference (OFC) has today launched ticket sales for its 77th conference, themed “Farming a New Future”. Taking place from 4 to 6 January 2023, the event will see the return of over 650 delegates to Oxford City Centre as well as hundreds more...
Assessment of the global rebound in pig prices
As September began, the GB Standard Pig Price (SPP) came within a fraction of the £2/kg dwt mark having posted a 29th consecutive weekly increase, according to the latest market commentary from Quality Meat Scotland (QMS). Over this period, prices have rebounded by...
AgriScot show ring set to draw dairy herds, competing for a share of £25,000
As the UK’s leading agricultural business event approaches, AgriScot is set to draw dairy herds from across the UK and Ireland, as they compete to be in with a chance of winning a share of £25,000, the largest prize fund available in the country. In addition to the...
The Oxford Farming Conference extends bursary and scholarship programme for 2023 event.
The 2023 Oxford Farming Conference (OFC) will support more than 40 individuals through bursaries and scholarships offering fully funded tickets, mentoring, and contributions to travel and accommodation. With a strong focus on networking and social activities, ensuring...
Business Skills Competition offers £1000 cash prize and prepares the next generation of agri-business managers.
The AgriScot Business Skills, sponsored by NFU Mutual and supported by Scotland’s Rural College (SRUC), looks to support aspiring young professionals by providing them with the skills and networks required to mitigate and manage the many challenges facing rural and...
Silage competition highlights importance of good forage analysis
AgriScot’s hotly contested silage competition is now open, with organisers anticipating a bumper year for entries, as home-produced forage becomes ever more critical to farming businesses in the current climate. With most farmers facing tighter profit margins against...
Southwest dairy event to explore future of cows and carbon
SAC Consulting hopes to spark discussions on the future of dairy cows and carbon, at an interactive event which will welcome farmers to explore how to reduce the environmental impact of the dairy industry. The event, which will take place at Culscadden Farm on 29...
New fun bike event in Ballater for all to thrive in the outdoors
A new fun and inclusive bike festival for all ages and abilities will be taking place in Ballater between Friday 23rd and Sunday 25th September. The inaugural Thrive Bike is a weekend for mountain and road bikers, as well as non-bikers, to come and enjoy different...
Scotland’s beef industry’s ambitious strategy presented to Rural Affairs Minister
Mairi Gougeon joined Chair of Quality Meat Scotland (QMS), Kate Rowell and Chief Executive, Sarah Millar alongside Executive Director of the Institute of Auctioneers and Appraisers in Scotland (IAAS), Neil Wilson to provide the Cabinet Secretary with an overview of...
New education resource to help Scottish pupils learn about the food journey from farm to fork
Food and Drink Federation (FDF) Scotland and Quality Meat Scotland (QMS) have teamed up to develop a new food education resource to help young people learn about the people and processes involved in getting quality food to the table. Based on the familiar process of...
Folk love Huntly’s community, green space and momentum concludes recent survey
Huntly people were recently asked by Huntly Development Trust (HDT) what they thought of their town – their loves, their asks, and their hopes for the future. What locals said that they loved most about the Aberdeenshire town are its green, outdoor space, slow-paced...
It’s never a ‘one size fits all’ approach for north east finisher
North-east beef and sheep producer Gavin Ross farms at Wardhead, Strichen in Aberdeenshire with his family and a strong team of farm hands, lorry drivers and office workers. The business, Ross Bros, has a long-standing reputation for keeping the end market firmly in...
Industry flock together for upcoming Love Lamb Week
The annual week-long celebration of UK lamb will be returning next month for the eighth year. Love Lamb Week (LLW) will run from 1-7 September, to shine a light on the sustainability of UK sheep production, whilst also reminding consumers of the exceptional taste and...
Education team strive for top marks this school year
As the summer holidays draw to a close, the health and education team at Quality Meat Scotland (QMS) is preparing for another academic year jam-packed with valuable learnings around red meat production and consumption for Scotland’s young people. Returning to schools...
Global lamb market volatility
After the Islamic festival of Eid-al-Adha in early July, lamb prices began to show their traditional seasonal decline, according to the latest market commentary from Quality Meat Scotland (QMS). By July 27th and 28th, average selling prices had slipped below the...
Red meat levy board raises grand sum for rural charity
Quality Meat Scotland raised £3890 at this year’s Royal Highland Show for agricultural charity, RSABI. Presenting a cheque to the charity, QMS Chief Executive, Sarah Millar, said: “The wellbeing of our farmers is paramount to the success of our industry, and we are so...
OSR acreage hangs in the balance
Earlier this year United Oilseeds forecast the OSR area to increase by 30% in 2022 and while there’s no shortage of enthusiasm for the crop, many growers are waiting for rainfall. With little predicted for the South East, the acreage hangs in the balance. “I need...
Award-winning Perthshire butcher celebrates another success
Gloagburn Farm Shop, Perthshire, has once again been crowned champion of the Scotch Butchers Club Challenge by a panel of international judges, announced today by Quality Meat Scotland (QMS). In what was the second contest of its kind, head judge Michael O’Kane from...
RamCompare ramps up: On-farm event to highlight merits of data recording
An event for commercial farmers looking to improve efficiency and reduce the cost of lamb production will take place later this summer at RamCompare’s Scotland farm with the support of Scotland’s red meat levy board, Quality Meat Scotland (QMS). Innovative livestock...
Positivity around pulses
Initial reports suggest winter sown pulse yield have held up, despite the drought Markets are volatile but domestic demand is rising Growers advised to review PGRO variety list in November for new and exciting varieties Initial reports indicate that, despite...
Dingwall butcher marks centenary with Quaich Presentation
Dingwall-based John M Munro Butchers has been presented with an engraved quaich as it marks its 100-year anniversary of trading. Managing Director Charlie Munro accepted the quaich at the Black Isle Show on Thursday 4th August from Quality Meat Scotland’s Chair, Kate...
Colin Chappell lifts inaugural Rawcliffe Bridge Award for Sustainability
Carbon, soil monitoring, implementation of multiple wildlife schemes and reducing nitrogen demonstrated by winner. Engagement with economically deprived children and on-farm visits impress judges. Three stools of sustainability vital for the future – economic,...
Sheep Breeders Round Table – Premier conference for UK sheep farmers
The Sheep Breeders Round Table is back as a face-to-face event to be held from Friday 11 - Sunday 13 November 2022 at the Radisson Blu Hotel at East Midlands Airport. This year’s theme will be ‘UK sheep genetics delivering for the nation’ with sessions including the...
A time to shine for diversified farming businesses
Following the success of the inaugural award in 2021, AgriScot, in partnership with SAC Consulting, has today launched the “AgriScot Diversified Farm of the Year 2022” award. The competition, which is open to any Scottish farm, looks to celebrate businesses which have...
Volatility of the global beef market
As we move into the second half of the year, prime cattle prices in Scotland continue to hold around 10% higher than last year and 18% above the five-year average. However, in inflation-adjusted terms, they are only around 1% higher than last year while still 11%...
A Royal seal of approval for this year’s Turriff Show
Organisers of the 158th Turriff Show are delighted to welcome Her Royal Highness, The Princess Royal to the highly anticipated event when it returns after two years on Sunday 31st and Monday 1st August 2022. Alan Gaul, President of Turriff District Agricultural...
LEAF Open Farm Sunday strengthens public trust in British farming
85% visitors report LOFS had increased their trust in British farming 79% visitors learnt something new about British food or farming 72% visitors said they felt the farming industry is adapting to help combat climate change 56% of visitors report the farm visit had...
Finalists announced for new on-farm sustainability award
• New award from BASF recognises sustainability efforts of UK & Ireland farmers. • The winner will be announced on 28th July 2022, as part of a 20-year celebration of sustainability activity at Rawcliffe Bridge and The Grange • The range of prizes will support...
Young livestock auctioneers link up to look to future of the mart
A group of young auctioneers from competing businesses across Scotland came together with the Institute of Auctioneers and Appraisers in Scotland (IAAS) to discuss how the livestock sector is evolving, selling through the marts and what will secure their future.
Soil at the heart of SFI plans revealed by George Eustice at Groundswell
On the final day of the UK’s largest regenerative agriculture event, Groundswell, George Eustice, Defra’s Secretary of State revealed details of the first module of the Sustainable Farming Incentive (SFI), to be launched on 30th June. Groundswell 2022 was a sold-out...
Could you be a contender for this year’s AgriScot Scottish Sheep or Beef Farm of the Year?
The prestigious awards have opened for the 2022 round of applications and organisers at AgriScot are hoping for a bumper year of interest, as enthusiasm for the UK’s leading agribusiness event builds. Despite two years of upheaval due to Covid, Scotland’s sheep and...
Perthshire teen has the Scotch Farm Factor
The search for the Scotch Farm Factor is over and the winner of Quality Meat Scotland’s (QMS) national social media competition has been announced.
New report on red meat industry highlights its important contribution to UK food security
Amidst concerns around food security, new analysis of the red meat industry in Scotland highlights the Scottish livestock sector’s important contribution to the UK’s overall levels of self-sufficiency in red meat, and a rebound in the value of export sales in spite of the challenges caused by leaving the European Union’s single market.
A beef-filled future: Beef Sector Strategy 2030 outlines growth plans for next eight years
A new strategy has been launched today (24 June) at the Royal Highland Show, setting the direction for the growth of the beef value chain within Scotland.
Rebecca Dawes to join JCM as a director
Jane Craigie Marketing (JCM) is excited to announce that Rebecca Dawes will join the company’s founder, Jane Craigie, as a director and shareholder of the business.
Food security is our moral obligation, says QMS Chair
Quality Meat Scotland (QMS) Chair, Kate Rowell and Chief Executive, Sarah Millar, spoke at its industry breakfast briefing at the 2022 Royal Highland Show highlighting the significant role of the red meat sector in food security.
Groundswell gets underway
Day one of the UK’s largest regenerative agriculture show, Groundswell, got underway today, with many of the field’s leading experts discussing a broad range of topics - from food security, supply chains and big data to soils, grazing systems, water management, carbon...
Local Bioregioning initiative reframes future of food from the ground up
The first Tayside Bioregioning Learning Journey gave a taste of what rural Tayside could look like if ecology was put at the heart of producing food, the local economy, education and societal wellbeing. What will be on our plate in 2042? - which drew interest from a...
Quality Meat Scotland aims for ‘best in show’ with exciting Royal Highland Show agenda
On a mission to return with a bang, Quality Meat Scotland (QMS) is set to impress at the highly anticipated 200th Royal Highland Show, showcasing the very best of the Scottish red meat industry and its brands.
BASF’s Luximo® herbicide active substance approved in Great Britain
BASF has received approval in Great Britain for its new active substance, Luximo®, and the product containing this active, Luxinum® Plus, providing a new mode of action against grassweeds and a vital tool for controlling black-grass and Italian ryegrass, Britain’s...
Farmers unite to showcase British farming
LEAF Open Farm Sunday was back this weekend, making memories and changing perceptions. Over 250 farms across Britain opened their gates to tens of thousands of visitors on Sunday, showcasing British farming and all it delivers on farming’s annual open day. Across the...
Huntly Development Trust seeks café operator for No30
Huntly Development Trust (HDT), a not-for-profit community organisation, is looking for a likeminded partner, with a track-record in food service, to run its café in No30, the former Cruickshank’s department store. The historic building, which fronts Huntly square,...
Programme and plots at Groundswell 2022: there’s something for you
The UK’s largest regenerative agriculture show takes place on 22nd and 23rd June 2022 at Lannock Manor Farm, Hertfordshire and is hosted by the Cherry family. Groundswell’s programme goes live, revealing the breadth and depth of topics on discussion at this year’s...
New products from BASF at Focus Fruit 2022
R&D manufacturer, BASF, is previewing two new products for the fruit industry, Revysol® and Nemaslug® 2.0, at this year’s Fruit Focus taking place at NIAB EMR, Kent on 13th July 2022. Revysol® is renowned in the cereal sector for offering highly effective...
Food and Fresh Produce Supply Chain at the centre of Annual Global Sustainability Challenge
A global higher-education initiative, the Sustainable Business Challenge, selected the food and fresh produce supply chain as its focus for this year’s challenge. Over 100 students from across the world took part in the award-winning competition, which kicked off in...
Digestate offers alternative to chemical fertilisers
As fertiliser prices continue to rise, farmers are encouraged to explore the benefits of spreading digestate on-farm, as a cost-effective and nutritious alternative. SAC Consulting, part of Scotland’s Rural College (SRUC), has been involved in a six-month project...
Highland Boundary’s Chelsea Gardens Win Gold and more
The two gardens supported by Perthshire gin business, Highland Boundary, at this year’s Chelsea Flower Show have both won coveted awards. A Rewilding Britain Landscape, designed by Lulu Urquhart and Adam Hunt, won Best in Show at Chelsea and a gold medal. The...
Quality Meat Scotland sizzles with upcoming summer campaign
As consumer trends change, Quality Meat Scotland (QMS) is placing a greater focus on targeted marketing than ever before with its forthcoming campaign, pursuing an insight-driven strategy that is aligning with the core values of the target audience, ensuring that...
Scottish Agronomy appoints new Managing Director
The board of Scottish Agronomy is delighted to announce the appointment of its new managing director, Adam Christie. With Scottish Agronomy for over 30 years, Mr Christie is the long-standing Trials Manager for the 260-strong farmer cooperative, which offers...
Highland Boundary Spirits Go Wild at The Chelsea Flower Show
Next generation, ethical Scottish distillers Highland Boundary showcases its talent for flavour innovation by supporting two gardens at the Chelsea Flower Show 2022. Partnering with Jane Porter designer of the “Still Garden” at the 2022 Chelsea Flower Show, Highland...
Jane Craigie Marketing continues to strengthen with the appointment of Claire Taylor
Jane Craigie Marketing (JCM) has strengthened its team, once again, with the appointment of Claire Taylor, who joins the agrifood and rural marketing agency as an Account Manager, following a successful career in broadcast and print journalism. With a deep-rooted...
A cow’s tale: Less of what’s ‘aye been’ and more of what could be
By Bruce McConachie, Head of Industry Development at Quality Meat Scotland. I recently saw a picture of a cow on its knees squeezing under a barbed wire fence to get fresh spring grass on the other side, a funny image when you see that 20 feet along the fence, the...
Environmental and productivity ‘win-wins’ on Scottish Livestock farms
Livestock productivity and environmental delivery can go hand in hand, and a brand-new project enlisting the support of Scottish farmers, is going to prove just that. Sheep and beef specialists from SAC Consulting, Poppy Frater and Lesley Wylie, will be leading a...
Scotland’s Farm Business event appoints new agency
Scotland’s leading Farm Business event, AgriScot, has appointed a new agency to manage their marketing, PR and communications, following an extensive review. Agricultural and rural communications specialists, Jane Craigie Marketing (JCM), was unanimously selected to...
Strong global market highlights continuing strength of consumer demand for beef
According to the latest market commentary from Quality Meat Scotland (QMS), the final week of April saw R4L steer prices in Scotland reach a new record high of 447.5p/kg. This placed them 3.5% higher than in the same week of 2021 when the highest price of the year...
Tickets on sale for the UK’s largest regenerative agriculture show
With over 120 speakers taking to the stages, 15 manufacturers demonstrating direct drills, mob grazing demonstrations, a dung beetle safari and 175 exhibitors, this year’s Groundswell is not to be missed. The UK’s largest regenerative agriculture show takes place on...
Cost control – Are your cows milking it?
With soaring input costs threatening the bottom line of many businesses, farmers are reminded that every cow in the milking herd must be able to justify her position. SAC Consulting is encouraging farmers to take a targeted approach to rising fertiliser and feed costs...
Scottish butchers crowned best in UK
Lanarkshire-based butcher S Collins & Son, has been crowned Butcher Shop of the Year, fending off stiff competition from across the UK, to take home the prestigious national title. The Butcher’s Shop of the Year Awards took place at the Farm Shop and Deli Show in...
Collaborating to promote the red meat food journey to young people this spring
This spring, the Health and Education Team at Quality Meat Scotland (QMS) will be back out on the road for the first time in two years, attending and supporting a series of educational events across Scotland to inform the next generation on the red meat food journey,...
Scottish Junior Chef of the Year brings London experience to Dumfries
Since being crowned Scottish Junior Chef of the Year 2021 almost six months ago, Fraser Cameron, of The Globe Inn in Dumfries, has been busy sharpening his skills in the kitchens of some of London’s finest dining establishments. Back in October 2021, the best of...
Green spaces improve wellbeing – Welcome to the East Cairngorms
In celebration of spring, the Ballater Business Association (BBA) and Braemar Tourism Group (BTG) have launched the East Cairngorms Wildlife and Nature Trail as part of their Imagine More campaign to encourage visitors to immerse themselves in nature and nurture their...
Two Scottish farming co-ops back project to tackle nematodes in daffodils and potatoes
A collaborative project involving two Scottish farming co-operatives is seeking to mitigate the spread of plant parasitic nematodes in daffodils and potatoes. Backed in Scotland by Grampian Growers and Scottish Agronomy alongside the James Hutton Institute, Harper...
Seeing Scotland from the saddle
As travellers look for nature-based, sustainable holidays again this year, Scotland’s customised travel experts, Spirit Journeys, introduce three self-guided cycling holidays on some of Scotland’s less biked routes. Spirit Journeys Worldwide has a strong focus on...
Trust in tech at T1
After the 2021 season, when following xarvio’s disease and spray window alerts would have further optimised the fungicide programme, Yorkshire grower, Pat Thornton, is turning to the decision support tool to help optimise his 2022 T1 timings. “Last year, I walked the...
Lights, Camera, Action: QMS searches for The Scotch Farm Factor
In line with changing consumer trends and building upon recent and highly successful digital marketing campaigns, Quality Meat Scotland (QMS)’s ‘Farm Kid Diaries’ are set to return for a third season after an exciting new makeover. Relaunched as ‘The Scotch Farm...
Seasonal lift in demand leading to rebound in sheep prices
After slipping back in February at Scottish auctions, finished hogg prices recovered through March and opened April at their highest level since the festive period, according to the latest market commentary from Quality Meat Scotland (QMS). In the week to April 6th,...
Velcourt acquires stake in Oakbank as demand for ‘greener’ land management increases
Velcourt Group Ltd has invested in Oakbank Game & Conservation Ltd and will own 50% of the company. The regenerative farming, habitat and woodland management consultancy and seed company, founded by Directors Ian Gould (pictured above) and Tim Furbank, is...
HRH The Princess Royal opens upgraded Dunbia Highland Meats’ facility
Her Royal Highness The Princess Royal yesterday (31 March 2022) officially opened Dunbia Highland Meats’ upgraded abattoir and cutting facility in Saltcoats. The visit provided the rare opportunity for The Princess Royal to see first-hand the high standards,...
Turriff Show returns and plays host to iconic cattle national show
Show revellers will be welcomed through the gates for the return of Turriff Show, on Sunday 30th July and Monday 1st August 2022. The event has become renowned throughout the UK as a vibrant show that celebrates the best of the region’s farming, food and heritage....
Day two of BSAVA Congress delights delegates in Manchester
Congress community came together for a second day of science, experience and discussion. While there were many highlights throughout the day, organisers had to use an overflow room at Manchester Central to accommodate the volume of delegates wanting to watch pain...
New era for BSAVA Congress gets underway in Manchester
British Small Animal Veterinary Association (BSAVA) welcomed veterinary professionals from across the UK and beyond when it threw open the doors at Manchester Central this morning. The organisation’s commitment to its community permeated the event, with wellbeing...
No-fuss fresh mash direct from the farm gate on Scotland’s coastal route
The enterprising potato farming family behind Stirfresh has created a range of fresh no-fuss mash available to buy direct from their farm on Scotland's East Coast. This spring, the Stirlings at Upper Dysart Farm near Montrose are launching a series of nourishing,...
How hungry is your soil?
Organisers of LEAF Open Farm Sunday, Linking Environment And Farming, are encouraging farmers to plant their cotton ‘pants’ now to demonstrate to visitors in June the importance of soil management in agriculture, and the role of microorganisms in maintaining its...