In just one month Olly Harrison, a farmer from Merseyside, earned £3,500 from YouTube. Olly started posting videos on the social media platform early in the pandemic, initially to entertain children, he now has 48,000 subscribers who watch his daily broadcasts which...
Claire Taylor is an agricultural communications specialist who works for JCM, with over a decade of experience working across TV, radio and print, as a reporter and producer. She has recently been awarded a Nuffield Scholarship for 2023 and in JCM’s latest blog, we...
There’s an archipelago of 18 islands located between Shetland and Iceland that’s home to just 54,000 people. I visited these islands - the Faroes – a few weeks ago to learn more about its fishery and agricultural sectors. The similarities to Scotland’s islands were...
As I write this, I’m sitting in rural Denmark at the International Federation of Agricultural Journalists’ Congress. In many ways the Danish landscape is similar to much of Scotland; farmers are dominantly growing spring barley, oats, as well as lots of grass and...
Jane Craigie Marketing (JCM) is excited to announce that Rebecca Dawes will join the company’s founder, Jane Craigie, as a director and shareholder of the business.
Discussions around future agricultural policy come at a critical time, with Scottish farmers and crofters facing astronomical input costs and increasing pressure to deliver on net zero targets – all whilst grappling with a cost-of-living crisis which has turned the nation’s focus to the cost of food.
Jane Craigie Marketing (JCM) has strengthened its team, once again, with the appointment of Claire Taylor, who joins the agrifood and rural marketing agency as an Account Manager, following a successful career in broadcast and print journalism. With a deep-rooted...
The ‘race to the bottom’ can’t continue for farmers and the food they produce. So, I was heartened, to see Bali Nijjar, MD of Freshways, the London-based dairy processor, calling on retailers to ‘value milk appropriately’ as he announced that the price his business will pay farmers for a litre of milk will reach 40 pence from 1 May.
Just when supply chains didn’t need another crisis, Vladimir Putin decides to invade Ukraine. The human impact on Ukrainian people is almost impossible for us to comprehend, from the safety of our country and homes. Normal life, one day replaced by tragedy, fear, and loss the next.
Prior to Christmas 2021, several UK grower associations said that many of their members were not going to risk planting horticultural crops this season because they couldn’t guarantee the labour they needed to pick, pack and transport their produce. Farming and forestry businesses are also struggling to recruit and retain good, committed people, particularly in remote and rural locations.