To attract more people, we need to better link up our farms to our food story; serve outstanding local food, of known provenance in more attractive places to eat – that stay open later….
Blog Articles
Farm diversification essential in developed farming nations
Farm diversification is the single most prominent opportunity debated amongst farmers in developed farming nations. This is my recurring observation from agricultural journalism events I’ve attended in Australia, Germany, Italy, The Lebanon, South Africa, the UK and...
Scottish Rural Leaders join international agri-leadership conference
Four Scottish Enterprise Rural Leaders recently spoke at the International Leadership Alumni Conference (ILAC) in Kentucky. The event was run over four days, bringing together agricultural and rural leaders from the USA, Canada, Australia and Scotland.
Solving our rural broadband woes
Rural areas are home to one fifth of Scotland’s population and over one third (50,000) of the country’s SMEs*. Rural SMEs have been one of Scotland’s bastions of economic growth over recent years, making them very important to our overall economy. Yet, arguably, the...
Farmers embrace social media
Social media is now well established in our society and in the farming community, its use is growing apace. The most prominent channels are Facebook, Twitter, Instagram, YouTube and Snapchat. For instant messaging, WhatsApp is also becoming a powerful tool, replacing...
Food unites the people of Beirut
In May 2017, whilst drinking very strong, sweet chai (tea) in a Palestinian refugee camp in the southern suburbs of Beirut, many of my perceptions about the Middle East were challenged. I went to The Lebanon to spend time with Kamal Mouzawak, an incredible man whose...
Ignore soil at your peril
For the past decade, the jolt of returning to work after Hogmanay is always a stark, but a welcome one, as I make my way down to the Oxford Farming Conference (OFC) as part of my role running the event’s marketing and media activities. Certainly, the most challenging...
The public and why we should bother
Seven years ago, the Oxford Farming Conference commissioned some research into the public perception of farming amongst the general public.
Resilience lies at the heart of rural places
Living and working in rural areas can be challenging. Severe weather can isolate communities from the outside world, inadequate infrastructure can take its toll
Where might farming’s innovation come from?
For centuries, new technologies and creative innovation have been pivotal for agricultural progress. Without the advances of scientists, inventors and geneticists,