It is that time of year again when the weather will hopefully break and farmers start to think about how to engage people out on the farm. Whether it is lambing days in the spring, pick-your-own events in the summer or pumpkin patches, planning often starts early. One...
Just over a year ago I employed a ‘millennial’, the term used to describe anyone born between 1981 and 1996. I was warned that millennials can have short attention spans and a poor work ethic, in my experience, this simply isn’t the case, taking on ‘my’ millennial has...
The Managing Director of a PR, marketing and communications agency specialising in agriculture and the rural economy has been appointed a trustee of Lantra. Jane Craigie, Managing Director of her own agency, Jane Craigie Marketing, has joined the board of the UK-wide...
I’m frequently left aghast at how little some people understand or want to understand about our farming industry. You may ask why we should bother communicating what we do or why we do it to society, but if our consumers understand us better, they’ll continue to buy...
Jane Craigie, Managing Director of Jane Craigie Marketing, which specialises in marketing and communications for agriculture, food and the rural economy, will be speaking at NFU Scotland’s conference in Glasgow next week. Speaking alongside Annabel Shackleton of LEAF...
An initiative designed to research and better understand rural young people, aged 18-28, is being launched today. The Rural Youth Project coincides with the 2018 Year of Young People and will combine an online survey, year-long in-depth video logs (vlogs) of 15-20...
So often I speak to people who say that their business social media takes up too much time, or that it falls down the priority list because they (or their superiors) don’t see it as important. Social media is perhaps the single most powerful form of advertising. And...
Last week, at the Oxford Farming Conference, I felt that I’d heard the first Westminster politician’s speech, in a very long time, that gave the farming industry a glimpse of a more certain future. Almost everyone, whatever their specialism, whether organic, or not,...
In the past thirty years, I’ve had several opportunities to travel the world… Scotland and England, France, Brazil and Argentina, Ukraine and Poland, New Zealand, South Africa and Namibia… but one of my best international experiences was 30 miles from home. When Jane...
Agricultural and rural business marketing specialist, Jane Craigie Marketing (JCM), has expanded its team with the appointment of two new positions in response to the growing demand for professional communications in the agricultural sector. JCM works with clients...