The results of a new survey, initiated by JCM, show that 72% of young people living in rural locations feel optimistic about their future despite the challenges of transport, access to services, employment and connectivity. The Rural Youth Project survey, conducted...
The summer show season has started and it gives us one of the best opportunities to tell Scotland’s food and farming story. I’ve no idea how many members of the public attend all of our regional and local shows, but I wouldn’t be surprised if it’s close to one million...
Agriculture needs more farmers to share the story of farming with the public, says LEAF (Linking Environment And Farming), the organisers of this weekend’s LEAF Open Farm Sunday. Over 250,000 people are expected to visit a farm on Sunday 10th June as over 350 farms...
Nearly 40% of young people living rurally plan to move to urban centres, according to the interim results from the Rural Youth Project survey. 92% say broadband is essential to their future, and 50% don’t feel they have a say in what happens in their local community....
I recently met a 16-year-old schoolgirl on placement with Lantra, the land-based learning organisation. She is from an urban background and wants to become a lawyer. There are a number of perceptions she has about the countryside that really made me think. The first...
Our Rural Youth Project, the international research project launched by us with key industry partners, has signed up two new associates. We are thrilled that the National Federation of Young Famers and Rural Youth Europe have shown their support for the study, which...
Our Rural Youth Project is continuing to gain momentum, researching the challenges and aspirations of rural youth in the UK and making comparisons with our selected international countries (Australia, Austria, Canada, Sweden and USA). Last week, Rebecca delivered a...
Edinburgh played host to the OECD (Organisation for Economic Co-operation and Development) Rural Development Conference this week focusing on Enhancing Rural Innovation to promote prosperity in rural areas. With technology and politics changing the rural landscape in...
JCM has been supporting the communications for the OECD Rural Development Conference which was held in Edinburgh 9-12 April 2018. This is the press release to accompany the Edinburgh Policy Statement issued after the conference. PRESS RELEASE Rural Areas Vital to...
We are delighted to announce the appointment of Rebecca Rainnie, formerly of Harbro and Quality Meat Scotland. Farmer’s daughter and SRUC graduate, Rebecca will be JCM’s new Account Executive and staff writer. Rebecca, who started her career in the marketing...