Ignore soil at your peril

Ignore soil at your peril

For the past decade, the jolt of returning to work after Hogmanay is always a stark, but a welcome one, as I make my way down to the Oxford Farming Conference (OFC) as part of my role running the event’s marketing and media activities. Certainly, the most challenging...
The public and why we should bother

The public and why we should bother

Seven years ago, the Oxford Farming Conference commissioned some research into the public perception of farming amongst the general public. The findings were very heartening, suggesting that sentiment towards farmers was positive, with farmers being seen as some of...
Resilience lies at the heart of rural places

Resilience lies at the heart of rural places

Living and working in rural areas can be challenging. Severe weather can isolate communities from the outside world, inadequate infrastructure can take its toll practically and economically on businesses operating in the countryside, and a lack of funds – public...
Where might farming’s innovation come from?

Where might farming’s innovation come from?

For centuries, new technologies and creative innovation have been pivotal for agricultural progress. Without the advances of scientists, inventors and geneticists, we’d be in a woeful state if we were still farming the 10,500-year old ancestors of our current breeds;...