BASF Nunhems, a leading provider of innovative crop solutions for the fruit and vegetable industry, is excited to announce its attendance at Fruit Attraction 2024, taking place on October 8-10 in Madrid.
As Naz Ahmed, Customer Marketing Specialist at BASF Nunhems, notes, “We’re looking forward to showcasing our latest innovations that help farmers and professionals in the value chain deliver high-quality produce to consumers. Our solutions are designed to improve yields, reduce waste, and enhance consumer satisfaction.”
At Fruit Attraction 2024, BASF Nunhems will highlight its cutting-edge offerings, from the varieties that offer disease resistance without compromising on taste such as tomatoes with resistance to Tomato Brown Rugose Fruit Virus (ToBRFV), to those that uniquely meet specific consumer demand, like SUNIONS®, which offers all the taste with no tears.
“Underpinning our breeding programmes is the idea that while we’re on different paths, we’ve one shared destination – consumer satisfaction,” explains Naz.
“It’s led to the development of: the dual use watermelons in the PREMIUM range, that retain their flavour, texture and colour whether consumed fresh or processed; lettuce and spinach varieties that are resistant to key diseases like Bremia and Fusarium, for instance; leeks renowned for inspiring confidence in their quality across the supply chain; and, our Intense tomato which don’t leak, making them ideal for slicing, dicing, or cutting as they don’t lose their shape or intense flavour.”
Visitors to the BASF Nunhems stand will have the opportunity to experience these innovative solutions firsthand and learn how they can benefit from the company’s expertise in plant breeding, crop protection, and agricultural technology.
Naz adds: “We’re proud to be part of Fruit Attraction 2024, which has become a premier event for the global fruit and vegetable industry. We look forward to connecting with professionals from around the world and exploring ways to drive growth and innovation together.”
For more information on BASF Nunhems’ presence at Fruit Attraction 2024, please visit stand Pavillion P09 or contact us through our website, https://www.nunhems.com/.